Website Budget Planner

What Should You Actually Budget? And What Will It Get You?

By Naoman Saeed, Founder of Trogdyne

How this works: Enter your budget and tell us what you need. We'll show you which build package fits, what it realistically costs (including Year-1 running costs), and whether your number is enough. If it isn't, we'll tell you honestly and point you to the right next step.

1. What's your total budget?

$

2. What's your current situation?

I'm starting from scratch (no website yet)

I have a website that needs a redesign or rebuild

3. What do you need? (check all that apply)

Booking / Scheduling Integration You need this if clients book time slots with you (coaches, therapists, consultants). You don't if a contact form covers your workflow.

Professional Copywriting You need this if you lack time or confidence to write your own copy. You don't if you already have clear, ready copy.

Branding / Logo Design You need this if you don't have a logo or brand guidelines yet. You don't if you already have branding you're happy with.

Client Portal or CRM Setup You need this if you deliver ongoing client work or manage many leads. You don't if you have a simple contact-and-book flow.

E-commerce / Online Payments You need this if you sell products online. You don't if you sell services only.

4. Running costs & support

Every website has two unavoidable costs paid to providers: domain (~$15/yr) and hosting (~$60–$180/yr). We include ~$150/yr for these automatically in the estimate. The questions below are only about who does the work.

Who sets up the backend? (domain, hosting, SSL, professional email)

You handle it - $150 one-time We purchase the domain, set up hosting, SSL, DNS, and professional email

I'll set it up myself - $0

Who handles ongoing maintenance?

You handle it - $99/month Backups, security, updates, and 1 hour of minor tweaks, so you never pay hourly for small fixes

I'll handle updates myself - $0

Website Budget Planner

Offline Worksheet | By Naoman Saeed, Founder of Trogdyne

2026 Market Rate Reference

Tier	One-Time Build	Best For
DIY Builder (Wix/Squarespace)	$0 + ~$240–$470/yr fees	Pre-revenue, simple needs
Budget Freelancer	$500–$1,500	Small budget, simple needs
Professional / Semi-Custom	$1,500–$4,000	Serious service businesses
Agency / Studio	$4,000–$15,000+	Complex needs, big budgets

Your Budget Plan

My total budget: $
Recommended package:
Add-ons I need:
Estimated Year-1 running costs: $

Cost Guide

Item	Typical Cost
Domain (mandatory)	~$15/year
Hosting (mandatory)	~$60–$180/year
Backend Setup - domain, hosting, SSL, email (one-time)	$150
Hands-off Maintenance	$99/month
Booking / Scheduling	~$400 (included in Growth package)
Professional Copywriting	~$1,000
Branding / Logo	~$800
Client Portal / CRM Setup	~$2,000 (Premium tier)
E-commerce (Shopify/WooCommerce)	~$3,000 (Premium tier)